We were talking to Paramount and the truth is we were trying to figure out like what was the most fun way to release the movie?
We went and had a meeting with Netflix and it was this totally weird, creepy, top secret meeting [about], ‘What if this could happen?’
Because people sort of knew this movie was coming, they knew it was a Cloverfield movie and the series had always been so much about surprise, we were literally talking about what was the most fun way we could surprise people with this.