The first movie showed up out of nowhere, a surprise production from J.J. Abrams, with a trailer that had a release date, but not even a title.
History repeated itself with last year’s 10 Cloverfield Lane, which Abrams also sprung on audiences when the trailer arrived online and in theaters just months ahead of release.
(I guess we’ll start calling it 2018 Cloverfield Movie for the time being.)
But knowing J.J. Abrams’ style, I imagine there are more surprises inside this particular Mystery Box.