Ever since, Netflix has doubled down on dating shows, releasing a number of titles with increasingly ridiculous concepts.
The reality TV market is a lucrative one, because its shows are cheap and relatively easy to produce.
Netflix is certainly tapping in, emerging in 2021 as the biggest buyer of unscripted television, with countless reality shows released on the platform.
If you’ve already finished The Ultimatum – or you couldn’t quite bear to watch it – here are seven more ridiculous shows to satisfy your cravings.