For some acolytes, Twitter became an integral part of the viewing experience; watching The Undoing without following tweets about The Undoing simply wasn’t the same.
And that quality of TV, its ability to connect people, has never been more important than under lockdown.
HBO’s The Undoing was always destined for success – big names, big network, big budget – but social media helped fortify its ratings.
Under normal conditions, my own TV preferences skewed antisocial – just me, my laptop and a bar of chocolate.