“I’m humbled, honored and ecstatic to be the center of that infamous stage this year.” “We can’t wait to welcome multi-award-winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage,” added Adam Harter, PepsiCo’s senior vice president of sports, media and entertainment.
Pop singer The Weeknd has been tapped to headline the Super Bowl LV halftime show, which will mark the first time he’s performed at the NFL’s championship game.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” The Weeknd said in a statement.
We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.”