They could make a Prozac-laced, colourful kids movie that will no doubt bomb, or they could create some kind of Black Mirror-esque unsettling thriller about the toys malfunctioning.
Anything more edifying than celebrity-voiced adventure garbage is unlikely from the Furby film, but Davis at least realises it must have some semblance of a narrative to work.
“We think that this can resonate as a four-quadrant film,” he added. “It can’t just be a 90-minute commercial.”
Another day, another kids’ toy adaptation absolutely no-one asked for (remember the Beyblade one?).