If ratings are reaching record-highs now, one would imagine they’ll soon be toppled by the larger mass audience sticking around after the big game to see what the hype is all about.
It’s not clear whether or not these viewers are old just fans catching up or new viewers getting hooked, but it does appear that this boost is good news for This Is Us’ soul-crushing next episode, which is set to air after the Super Bowl.
Jack’s death likely won’t mean as much for newcomers as it will to hardcore fans of the series, so fans should remember that before angrily strangling any goobers at Super Bowl party who make light of the Pearson patriarch’s passing.