I don’t know how he pitched them exactly, but probably it had something to do with great power and responsibility.
Last week, Marvel and Sony announced they had signed a deal to continue their Spidey collaboration, with both more solo Spider-Man films from Sony and more Spider-Man appearances in Marvel Cinematic Universe films from Marvel.
Thankfully, whatever he said to these executives worked, and Marvel and Sony found a way to make both sides — and Spider-Man fans everywhere — happy.