It’s also not surprising that Star Wars has taken the top spot, as the franchise from a galaxy far, far away came in to 2016 white hot following the December 2015 release of The Force Awakens, and definitely sustained that momentum leading up to this month’s release of Rogue One: A Star Wars Story.
Star Wars hype has basically become a perpetual motion machine at this point, and we expect that to continue.
Generally speaking, we shouldn’t’ necessarily be too surprised when it comes to these films.
Major franchise tent poles tend to garner quite a bit of traction on social media, so it’s far from shocking that installments in the Star Wars, Marvel, and DC universes all trended well this year.