I sensed Michael knew better, but any negative reaction to the brand, or suggestion that it wasn’t being managed well, he took personally.
Early in my time working for Michael [Eisner], I attended a staff lunch in which he floated the idea of acquiring them.
This wasn’t the first time Marvel has been on Disney’s radar.
There was an assumption at the time — internally, and among members of the board — that Disney was a single, monolithic brand, and all of our businesses existed beneath the Disney umbrella.