His many fans may wish Dale Winton were still alive – but one TV channel apparently believes he is.
Despite this Challenge TV, known for series such as The Chase, Ninja Warrior and Takeshi’s Castle, took to social media today to wish him a happy birthday.
The Challenge TV tweet remained live for more than an hour before someone realised and took it down.
ITV’s cult breakneck-paced shopping game Supermarket Sweep made Winton a star in 1993, and lasted until 2001 with a rebooted version airing in 2007.