In fact, a recent study has determined that around 2.9 million people dropped their pay-TV services in 2018, which is nearly double the roughly 1.5 million subscribers that cut the cord in 2017.
That’s not a very optimistic trend for cable and satellite providers, to say the least.
In case anyone had any misunderstandings about why there are so many different standalone streaming services coming and going, cable TV and satellite’s stronghold on U.S. entertainment values continues to loosen.