England’s World Cup run and the sweltering weather have hit summer cinema attendance, with UK box office sales slumping 20% since June despite the release of blockbusters such as the Jurassic Park sequel and Ocean’s 8.
The double-hit of England’s best performance in a World Cup since 1990 and the UK’s summer heatwave has kept cinemagoers outdoors, stripping £25m from box office revenues year-on-year so far.
“We always expected the World Cup to be a challenging period for cinema.
The big Hollywood studios planned for an attendance drought with only one major release, the heist film Ocean’s 8, timed to launch and run during most of the World Cup.