Movie studios like ours don’t want to release movies into theaters when there are only a smattering of theaters open.
But it is one that NBCUniversal CEO Jeff Shell thinks will ultimately help get movies back in theaters faster.
During a recent quarterly earnings call, Jeff Shell addressed the AMC deal, explaining that the ability to release movies on premium VOD as well as in theaters may create enough financial incentive to get them in theaters.
Lastly, Jeff Shell addressed the changes in consumer habits and why this recent deal makes sense for them.