With rumors persisting a Solo: A Star Wars Story preview is forthcoming, Lucasfilm could raise awareness for their spinoff exponentially with Super Bowl ad time.
Paramount and Universal will be among the movie studios promoting their upcoming projects during this year’s Super Bowl broadcast.
This news comes courtesy of Variety, who mention the two companies also bought ad time for last year’s Super Bowl.
Super Bowl LII takes place February 4, so there’s still some time before the general public knows who will be advertising during the big game.