Speaking to the Wall Street Journal, Ted Sarandos, Netflix’s chief content officer, explained the intent behind Netflix’s theatrical release strategy.
The report also suggests the number of these movies available to Netflix users is shrinking.
Netflix’s commitment to streaming popular movies appears to be on the wane after a study showed that its US service contained only 31 of the top 250 movies as voted by users of the Internet Movie Database (IMDb).
“Putting it in a theatre might create a shorthand for people to understand that these are really big movies …