It takes the traditional tropes of modern spy movies head-on, and completely subverts them in a very satirical fashion.
This seems like an indication that the core thesis of the xXx franchise remains as strong as ever.
Despite the apparent differences between a guy like Xander Cage and a guy like 007, the xXx franchise has always reveled in its status as a “Bond killer.”
Another aspect of this poster that’s simply too good to ignore is the way in which it harkens back to old-fashioned James Bond movie posters.