MoviePass began to hemorrhage money, resulting in unannounced changes to the service like blackouts on new releases or adding surge pricing.
The service seemed to be untenable at that price point, and it quickly appeared that was the case.
Some movie theater chains, like AMC, had issues with MoviePass and refused to honor the service.
The company then tried to introduce new plans that were more profitable for the company, but following frustration from many consumers, it seemed interest was gone.