Clearly, this move shows that MoviePass has big plans for its own future beyond being a simple subscription service for movie theater tickets.
Helios and Matheson Analytics is primarily a data company and while owning MoviePass makes sense in that regard, being part of a movie studio makes it look like the parent company might be making a shift in focus.
Between movie production on one end and ticket sales on the other MoviePass would be part of the beginning and the end of a film’s entire lifespan.