We’re going to be measuring this two ways, both box office and the subscription consumer behavior through [HBO] Max.
“In order for this to work, either the box office needs to be there, or if the box office is not there, clearly HBO needs to carry some weight there.
Kilar is aware of the importance of the next few months in his company’s history but is confident in the consumer data regarding HBO Max.
In an interview with Variety, WarnerMedia CEO Jason Kilar explained why, despite the criticisms, he is feeling optimistic about his company’s new strategy.