In an interview with Deadline, WarnerMedia CEO Jason Kilar explained why this revolutionary method of distribution is actually in the interests of cinema halls.
Much has been written about the decision by WarnerMedia to put its entire 2021 theatrical slate on HBO Max for the films’ respective first month of release, in tandem with a global cinema release.
It will be interesting to see how Warner’s new release strategy will end up affecting the future of the film industry.
The fact is, theater chains are on life support at the moment, and they desperately need new content to show in cinemas.