Sure, that might be because Starz hadnt premiered Ash vs Evil Dead Season 1 yet, but thats only half of an excuse.
Last year, the Emmys went by without rewarding Ash vs Evil Dead a single win, or even a nomination.
An Emmy presence which doesnt have to be just tied to Campbell as actor, obviously would help boost the shows popularity and would help Starz remain convinced that Ash vs Evil Dead should stay on the schedule.
So as a blanketed plea to Emmy voters: dont be deadite-brained lunks who make the safest plays for this category.