Star Wars movies always cast a large box office shadow, which begs the question why anyone would ever launch their movie on the same weekend.
If Rogue One could perform a little more than half that well, Disney could be looking at two consecutive years with a Star Wars movie in the top slot.
Warner Brothers either had high or super low expectations for Collateral Beauty to put it against Rogue One, and lower expectations proved the better bet.
If there’s one thing you can count on from Star Wars fans, it’s their unwavering willingness to throw gobs of money at any new movie.