In fact, it’s exactly what the studios have been doing for the last few years, as Kevin Tsujihara insists that cinema has to focus on big franchises and universes to succeed.
Warner CEO Kevin Tsujihara has now devised a plan for how cinema can compete with TV.
But rather than withering in the corner, accepting their fate, and watching television streak ahead in popularity, movie studios are fighting back.
In fact, more people are now inclined to boast about their binge watching antics than show off about the latest film that they trekked to the cinema to see.