As per Deadline, Fox Searchlight is on the verge of buying a new film from Sacha Baron Cohen, which will see the comedian star in the lead role.
Reportedly, the film will be a “satirical take on the world of the super-rich with Baron Cohen playing a cut-throat retail billionaire.”
Given Cohen’s style, don’t expect any pulled punches from this one.
The plot and other characters are being understandably kept under wraps, but word on the street is that the role is inspired by the larger than life spending styles of the wealthy elite and the “perma-tanned billionaire businessmen” who don’t bat an eye with ripping people off.