Chalk it up to disgruntled fans, a late start in advertising, or a potential case of fatigue in celebrating all things Star Wars; however it happened, the film didn’t perform up to the standards that the Lucasfilm brass would have liked it to, which led to some dominoes falling in that particular universe.
By the standards of Star Wars films, as well as most Disney releases of recent years, Solo: A Star Wars Story was a flop.
Though it made a lot of money, it allegedly wasn’t enough to recoup budget costs.