It’s not a spot that comes cheap though, as 30 seconds of Super Bowl ad space costs $5 million during this year’s game.
The Hollywood Reporter ran a report earlier that named a couple of movies that are now confirmed as going to Super Bowl LI, and Transformers: The Last Knight is one of the lucky films to be on the guest list.
But with the Michael Bay series basically printing money at this point, the cost could easily be covered before the opening credits run completely during the first show on opening night.