Sid Sheinberg, in that note, is talking about the title Space Man from Pluto, which may not be the worst title I have even heard, but isn’t Back to the Future.
The note, which I’m embedding below, references all of the places that screenwriters Zemeckis and Bob Gale could have tweaked moments to include a space man from Pluto.
I think it’s a kind of title that has ‘heat, originality and projects fun.’
I think the script (and, hopefully, the film) deserves a better title.