You watch a movie differently, the shocks signal to you what tone or genre you’re in slightly different than comics.
These are typically things that you can understand coexisting in a comic book more easily than on screen, because comic book audiences are more flexible that way.
There’s more foreplay in the storytelling, the way you withhold the meat of a thing in movies or television.
So it’s tricky to keep managing the tones and feathering them together without being disorienting.