By aligning itself with Netflix, My Spy would be available in a VOD context, but on a platform that already makes its money by charging subscribers a monthly fee.
So the choice between spending a premium price on a 48-hour rental, or subscribing for a month’s worth of access to Netflix’s library is a no-brainer.
The only problem is in the case of something like the Trolls sequel, it’ll be charging around $20 a rental, which might not be the desired price point in a world where that sort of money pre-orders you a digital copy of those very same movies.