Frankly, the key to Deadpool 2’s marketing is the same piece of advice that high powered operators like to give some of their client’s press handlers: they’re letting Deadpool be Deadpool.
Seriously, watch the video, and tell us it doesn’t take you back to the days of Aerosmith singing underneath a gigantic space shuttle.
That sort of nostalgia draws in audience members that are all about it, in addition to people who can laugh at how much those practices ridicule such measures in the first place.
Rather than play it safe with just the run-of-the-mill promotions that the Fox/Marvel’s brainchild began with, they’re dipping into some interesting tricks that used to be handy back in the 1980s and 1990s era of film marketing.