Each new piece of marketing also created a genuine buzz for the blockbuster, too.
Ryan Reynolds has now explained that he believes it contributed immeasurably to Deadpool’s monster success because they were able to fully utilize it and show that Wade Wilson is a lovable miscreant.
Deadpool’s marketing campaign worked to perfection.
Not only did its edgy, humorous and surprisingly honest presentation of the masked vigilante erase the bad-will that X-Men Origins: Wolverine’s incarnation of Deadpool created, but it proved that the origin story for the character would be true to the source material.