And we’re doing that because we experienced and see a huge disruption in the media business.
Well, we announced what we’re doing is we’re taking product out there direct-to-consumers, a sports product in 2018 and a Disney-branded product in 2019.
It doesn’t take a genius, I think, to conclude that the media business today doesn’t look anything like the media business even five years ago.
At some point, we felt it would be necessary for us to not only be disruptive but to disrupt our business ourselves.