After all, Warner Bros. is likely banking hard on all of its 2021 feature releases and high-profile TV projects (and the long-awaited Zack Snyder’s Justice League, of course) bringing a lot of new eyeballs to HBO Max, and it’ll help if the monthly subscription costs less than a ticket to the movie theater.
But even though HBO Max didn’t implement cheaper options from the start, the company does deserve some credit for taking the applicable data into account and acting on it.
To be sure, this notion isn’t exactly revolutionary.
Other streaming services like Hulu and Peacock already have multi-tiered plans that accommodate for those who want to pay more to avoid commercials, and those who aren’t able to.