Couple that with the fact that Ridley Scott’s Alien: Covenant is set to debut the following week, and Legend of the Sword ultimately found itself cannibalized by two beloved franchises.
Given the built-in fanbases for both of those franchises, Arthur never stood a chance.
It’s hard to find a summer weekend that isn’t competitive, but opening one week after Guardians of the Galaxy Vol. 2 pretty much guaranteed that King Arthur: Legend of the Sword would experience an underwhelming premiere.
Audiences are still reeling from the latest Marvel movie, and that enthusiasm hasn’t died down nearly enough to get fans ready for the origin story of a brand new potential franchise.