There’s very few athletes who are transcendent the way LeBron is, you know?
He’s excellent at his sport, he’s a champion, and he excels at it.
But he also crosses over to other parts of our consciousness.
He’s not just a pitch man, but he’s also somebody that kids look up to, that sells products, that is charismatic. So there’s very few people that could’ve filled these shoes for a next iteration of Space Jam.