And Eternals is such a special movie with all-new characters, and we have two Marvel movies prior to that.
You look at the Shang-Chi trailer and the Black Widow trailer and the Eternals trailer teaser, they are all completely unique,” Ayaz continued.
So that gives us an advantage in using those to expose people more to Eternals, but also spacing things out.”
Walt Disney Studios’ head of marketing, Asad Ayaz, has now discussed why they felt this was the best approach.
→ Full news story
You must be logged in to post a comment.
Want to submit Film content?
Animefice covers the latest Anime news.
Gamefice covers the latest Game news.
Screenfice covers the latest Film & TV news.
The Artifice is a long-form writing platform that covers a wide spectrum of art forms.