The buzz created by the novelty of the IMAX release, combined with the likely chatter from viewers who caught the episodes early, may give the sense that the debut of The Inhumans is a special event rather than just another series premiere.
The first two episodes of The Inhumans will be available in more than 1,000 IMAX theaters in 74 countries for two weeks, starting on Labor Day in 2017.
After the release in IMAX, the two episodes will air on ABC going into the rest of the first season.
ABC will add new scenes to the episodes for broadcast, which means that even those who shelled out the money to see The Inhumans episodes in theaters should have incentive to watch again on TV.