From all outward appearances, Bright, is as much as a big budget blockbuster movie as anything that we find in theaters during the holidays.
The only difference is it’s found on Netflix, but the streaming service has decided not to market the movie in the traditional manner.
If Bright was being released by a major studio it would be all over the place with trailer adds and billboards and commercials.
Netflix doesn’t feel it needs to utilize those methods very much, because it can market the film so well on its own platform that it doesn’t need them.