That’s obviously inspired in part by the recent ousting of former Fox News mainstay Bill O’Reilly, whose O’Reilly Report hemorrhaged advertisers following the reports about lawsuits settled with sexual harassment accusers.
The fact that Colbert over-celebrated O’Reilly’s exit probably didn’t help with those currently calling for his firing.
Both those calling for Colbert’s dismissal and those dismissing the outrage are using “#FireColbert” equally on Twitter and elsewhere, leading to its trending status in the time after the episode aired.
But one side clearly has more of a goal there, with some people also posting phone numbers and email addresses to different Late Show advertisers, so that protest messages can be written, asking for the companies to yank commercials from the CBS timeslot.