The unfortunate news is that the Olympics are in the hands of NBC for some time to come.
There have been a lot of complaints about the way NBC handled the 2016 Rio Olympics.
NBC came in at $4.38 billion—a whole billion dollars more than Fox’s bid.
In fact, even if NBC had bid a billion dollars less than the network did, the company would probably still have lost money on the Olympics, the goal being that the network would make money on brand recognition and promoting its new shows.