As well, she noted that those kinds of products will need “authentic” reasons for their appearances, presumably aiming to curb viewers’ worries that the Walking Dead shows will start to bow down to the advertising gods.
I guess if the group would find an abandoned Gatorade factory to stay in one night or something…
AMC Networks’ senior vice president of integrated marketing Kim Granito stated that bringing that kind of product placement is something the team loved bringing to the live-action series.
Realistically speaking, though, it’s unclear how the shows will bring in other products in ways that don’t involve someone finding [fill in the blank] on a scavenging run.