That’s the kind of price advertisers pay for The Walking Dead on a Sunday night, and a price not far off from the $500,000 price tag averaged by Thursday Night Football.
According to Variety, that $750,000 price tag won’t remain, and those looking to purchase ads during the bulk of Season 2 of This Is Us can expect to see a $475,000 average for ad time.
Speaking of which, the show is primed to make an insanely huge payday with an episode following the Super Bowl where one ad slot currently on the market is valued at $1.3 million dollars.