However, the pandemic world has forced some to get creative, and as a result, Cinemark has been running Netflix originals like The Christmas Chronicles 2, and soon The Midnight Sky, in limited locations.
The sacrosanct 90 day window was something that neither party could agree to budge from, albeit in different directions.
In another pretty heated war that’s been waged between streaming and theatrical distributors, we’ve seen past conflicts bar streaming originals from companies like Netflix from getting any sort of play from the big three theater chains.
With this truce acting as a test case for the theatrical world in general, and on much shorter windows than even the Universal agreements have stipulated, there’s a chance that Netflix and other streaming services could balance out an HBO Max-friendly marker with their own content.