The debut winter series of Love Island has so far had all the cultural impact of a soggy speedo.
What they haven’t asked, yet, is whether young people have fallen out of love with love itself.
Love Island needs to find a way to shake up the villa, otherwise all we’re watching is a bunch of bored, tanned twentysomethings talk the show into obscurity.
Is it really surprising, then, that we struggle to identify with the contestants on Love Island, whose only priority seems to be finding “the one” in a matter of weeks?
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