Not to mention the stellar 4.0 demo rating, which continues to work wonders with advertisers, and companies are allegedly shelling out around $200,000 for 30-second ad spots during the ABC hit’s runtime.
Granted, the viewers and critical acclaim aren’t as wonderful as they were years ago, but that’s how it goes for all of TV, and Modern Family is still regularly pulling in around 7 million viewers a week, which tons of shows would be proud of.
There would be a lot of surprised people in Hollywood and beyond if ABC decided not to renew Modern Family for Season 9 before the deadline in May, since it’s one of TV’s top comedies, both in terms of total viewership and for the key 18-49 adult demographic.