However, it does help to hear the star sound excited for the release and the fact that he’s seen it means it’s that much closer to hitting big screens.
If Smith went on social media and said he hated the movie, that would certainly hurt the film’s chances at gaining positive buzz.
We should note the reaction from Will Smith is, of course, a bit of self-advertising on his part, and the actor certainly wants people to get excited and go out to see the movie.