I get it; who wouldn’t want to smell like Will Smith in After Earth, the movie where he slowly bleeds out while stranded in a spaceship on an inhospitable alien planet?
Fans would become so engaged, the pitch document advised, ‘it is also essential to create a stand-alone AE-branded Social Network.’
Take a knee, Will Smith.
Smith and his team at Overbrook Entertainment intended After Earth as the cornerstone of a “transmedia universe,” which they sketched out “in a 294-page ‘bible.’”