As of this writing, Netflix, Apple, Facebook, Twitter, WarnerMedia (which includes HBO and Warner Bros.), Lionsgate, CNN and Amazon have all pulled out of SXSW.
Apple, for example, was set to premiere Beastie Boys Story, a documentary on the iconic rap group from director Spike Jonze.
But Austin city officials have to weigh the public health risk against the financial benefit.
An online petition asking the city to cancel SXSW has gained over 50,000 signatures.