There’s this beautiful freedom to this idea that an amusement park on a life-size scale could be built in the image of a girl whose buildings blocks are the things we find at home, in the way that kids learn how to build.
We thought it would be really fascinating to have that amusement park be a product of the girl’s imagination, to see when children are freed from the constraints of the everyday world around them and they get this opportunity to create and design.